Internet Marketing and its benefits
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Online marketing has several advantages, including:
Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.
Flexibility and convenience:Consumers may research and purchase products and services at their leisure.
Analytics:Efficient statistical results are facilitated without extra costs.
Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).
Demographic targeting:Consumers can be demographically targeted much more effectively in an online rather than an offline process.
Who should do online marketing
Before starting any internet marketing campaigns, it is essential to analyze whether a campaign is going to add value to your business. This is important, because, not all businesses will be benefitted from internet marketing. It depends on a large number of factors – like the industry you operate in, your product mix, fraction of your customers with online presence etc. Also, these factors are the decisive elements for what kind of online marketing campaign you should opt for.
We provide managed SEO services to help our clients improve their organic search visibility in major search engines. With the ever increasing volume of search traffics, SEO is becoming more important and more complex than initial days when the webmasters did not face much complexity submitting and listing their sites. However, as the web grew more complex and the number of sites burgeoning, webmasters now have to constantly monitor their sites to ensure a higher listing on the search results. Businesses who intend to boost their online visibility should go for managed SEO where we undertake the arduous task of constantly monitoring the sites and ensuring their search visibility. We also offer site restructuring service to optimize content and structure of existing websites for making them SEO friendly. Our other services include site linking, content optimization and article/blog marketing.
Search Engine Marketing(SEM)
As the web is expanding every second, SEM strategies like PPC (Pay Per Click) Marketing are becoming more popular. There are a number of factors which are to be considered in detail for a Search Marketing campaign to succeed. We help our clients not only to choose the right strategy, but also in creating and monitoring SEM campaigns. We analyze and formulate the right mix of marketing strategies for paid searches on selected search engines which will yield maximum return on investment. This helps you to achieve your search goals with minimum budget. Our key competence lies in Google Adwords marketing. We help you to choose the right keywords by analyzing search trends in Google and deciding the right bid amount based on competition. We also provide SEM for other search engines like Bing and Yahoo Search.
Social Media Marketing
Social media is fast becoming the best platform for businesses to market their products and services. In terms of engagement and reach, social media is probably the most effective medium for marketing. However, it is even more important to choose the right audience; otherwise marketing will not translate into business. We help businesses to formulate their social media strategy, managing accounts and creating timely campaigns. This is also a managed service where the responsibility of maintaining the social image of the brand is totally on us, and we identify all necessary factors to improve social media prominence.
SMS and Email Marketing
SMS and Emails are useful to reach out to a selected group of target individuals. Hence, it is very important to generate leads which have high conversion potential. The entire success of such campaigns depends largely on the leads. We provide end to end service including lead generation, bulk SMS, email design, HTML mailers and bulk email and SMS software programs.