How we work
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design, interface design, authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Our capabilities are spread uniformly across all these areas which enable us to create aesthetic websites from scratch which are well optimized for search engines and social media. We design websites that reflect the core essence of your brand. Each project we take up is unique to us. We understand your brand and our design principles take out the best out of your offerings.
We design and build fully customized websites that are built from scratch. Now-a-days, most of the web development works are template based, which involves only customization work. In contrast to this, we believe in creating totally new designs based on our understanding of your brand. This gives you exclusivity among numerous me too websites in the web arena. If you are someone who understands the importance of your brand value, you should definitely give us a try.
Why create a professional website
Internet has grown in the last couple of decades at a pace probably more than anything else in the history of mankind. Today, 40% of the world population has an internet connection rising from a mere 1% in 1995, and the number is still growing. Internet gives the potential to reach out to 3 billion users, which is probably more than the reach of any conventional media. In this scenario, having a website is a bare minimum requirement, for any business – irrespective of its size. Businesses who want to use their websites for competitive advantages should go beyond the basics and consider all aspects of all web design while creating their websites. We help businesses create such professional websites that exhibit a balance of different elements of the web and reflect business offerings in the most attractive manner. Such an exercise can bring leads and revenue, directly or indirectly.
Search engine optimization (SEO)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. It is very essential to take into consideration the basics of SEO while designing websites, as it complements the efforts that are taken afterwards for ranking the website up in the search engine results. We incorporate basic SEO elements while developing content and structure, which helps in SEO exercises performed later on.
Our design principles
Growing popularity of smaller devices like smart phones and tabs have changed the way web design works. A site that looks professional on the big screen (computers/laptops) but is not well optimized for mobile view might spoil entire image of the brand. Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. We build responsive websites that look stunning irrespective of devices.
Compatibility is the capability or flexibility of a website, web application, script or HTML design to function on different web browsers and operating systems available in the market. The benefit of creating a website with browser computability is that it improves a website's reach and cuts down on loss in performance. Browser compatibility also can be described as the potential of a web browser to efficiently display the HTML code and carry out the scripts on web pages. Special attention is given to browser compatibility so that the websites’ look and performance are almost identical in all major web browsers.
We are very particular about user experience (UX) as it is the first checkpoint when it comes to popularity. User understanding of the content of a website often depends on user understanding of how the website works. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more unique, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.